车fans·2026-01-05 00:31Core Viewpoint - The article discusses the current market situation of the Li Auto L8 model, highlighting customer preferences, sales performance, and competitive comparisons with other models in the same segment. Group 1: Customer Insights - In a third-tier city, the average daily foot traffic at the store is over 200, with weekends reaching 500, but only about 2 groups daily are specifically interested in the L8 model [2] - Customers who test drive the L8 have a significantly higher conversion rate, indicating the importance of the test drive experience in the purchasing decision [2] - The primary buyers of the L8 are families looking for an upgrade, particularly those needing a six-seater vehicle, with a wide age range from 30 to over 60 years old [5] Group 2: Sales Performance - Last month, the store delivered a total of 76 vehicles, with only 5 being L8 models, indicating a relatively low sales volume for this model [4] - The L8 model's sales are around 8 units per month, making it the least sold in the L series [9] Group 3: Competitive Landscape - Customers often compare the L8 with other six-seater vehicles, such as the Tengshi N8L and the Wanjie M7, indicating a competitive market [7] - The L8's appeal lies in its spaciousness and comfort, which are the primary demands of customers in this segment [7] Group 4: Customer Feedback - Common feedback includes dissatisfaction with the lighting features and the lack of charging piles provided by the company [12] - There have been reports of noise issues with the front suspension arms, which were addressed through free replacements [12] Group 5: Maintenance and Costs - The maintenance cycle for the L8 is set at 10,000 kilometers or 12 months, with the first service requiring oil and filter changes [13] - Maintenance costs are clearly outlined, with various services and their respective prices available for customer reference [14] Group 6: Pricing and Value Proposition - The L8 is currently offered with a cash discount of 40,000, presenting a competitive value proposition compared to the L9 model [15] - The financing options for the L8 include a total cost of approximately ¥231,000 with a monthly payment of ¥1,833 [11]