雷军，尝到了造车的苦

Core Viewpoint - Lei Jun has become more cautious in response to the changing public opinion surrounding Xiaomi's automotive business, despite the company delivering over 410,000 vehicles in the past year [4][14]. Group 1: Live Stream and Product Quality - During a recent live stream, Lei Jun emphasized the importance of product quality and addressed criticisms regarding the materials used in Xiaomi's vehicles, particularly in the context of a teardown demonstration [6][8]. - The live stream featured Xiaomi's designers explaining the features of the YU7 model, showcasing its design and safety features, while Lei Jun expressed a desire for fair criticism rather than sensationalism [6][8]. Group 2: Addressing Criticisms - Lei Jun acknowledged that Xiaomi had previously been quiet in the face of rumors but recognized the impact of these rumors on brand image, leading him to respond to various criticisms during the live stream [9][10]. - He addressed specific issues such as the "green belt warrior" label and the alleged 7,000 legal staff, asserting that these were exaggerated claims and emphasizing the company's commitment to combating misinformation [10][12]. Group 3: Future Goals and Product Strategy - Despite facing challenges, Xiaomi's automotive division aims to deliver 550,000 vehicles in 2026, reflecting a strategic shift towards the mainstream family vehicle market with plans to launch four new models [14][17]. - The competitive landscape for electric vehicles is intensifying, with competitors like Leap Motor, BYD, and Tesla accelerating product iterations and reducing prices [18][20].