Core Viewpoint - The article discusses the recent surge in demand for "i Moutai," which has been selling out rapidly, and the subsequent appearance of these products on second-hand trading platforms at marked-up prices. This trend highlights the speculative behavior among some consumers and the dynamics of the Moutai market [3][5]. Group 1: Market Dynamics - "i Moutai" launched the 1499 yuan Flying Moutai on January 1, 2026, and has sold out for five consecutive days, indicating high demand [5]. - The current market recovery price for this batch of Moutai is between 1400 yuan and 1450 yuan per bottle, suggesting limited arbitrage opportunities for resellers [5]. - In offline and some instant retail channels, the market price for Flying Moutai ranges from 1550 yuan to 1600 yuan per bottle, still providing a slight profit margin for speculators [5]. Group 2: Speculative Behavior - Some sellers on second-hand platforms are reselling "i Moutai" bottles at a markup of 50 to 100 yuan shortly after purchase, indicating a mix of personal use and speculative intent [3][6]. - Certain merchants are offering services to help consumers secure "i Moutai" at prices ranging from 200 to 300 yuan per box, reflecting the speculative nature of the market [6]. - The profit margin for reselling a box of Moutai, priced at 8994 yuan, is estimated to be only 3.3% to 6.7%, which is relatively low, suggesting that many participants are motivated by speculation rather than substantial profit [6].
早上“i茅台”上刚买的1499元茅台,转手加价50元卖了