亮点抢先看 | “为更好 启新篇”多维对话聚焦2025TOP100产品力发布会

Core Viewpoint - The 2025 China Real Estate Product Power TOP 100 report emphasizes that product power is a key support for sustainable development in the real estate industry, driven by new national development models and the "good housing" construction strategy [4]. Group 1: Event Overview - The "2025 China Real Estate Product Power TOP 100 Release Conference" is scheduled for January 8, 2026, in Shanghai, aiming to explore the future of the industry [5]. - The Product Power 100 team has been conducting the "China Real Estate Product Power TOP 100" evaluation for eight consecutive years, establishing an authoritative evaluation platform and open communication space [4]. Group 2: Evaluation Model and Metrics - The evaluation model has evolved from "product power" to "product system" and now includes "delivery power," "value preservation," and the newly introduced "good housing" evaluation, focusing on customer demand and product trends [9]. - The evaluation covers four major categories: 1. China Real Estate Enterprise Product Power TOP 100, assessing overall performance across 16 secondary indicators [13]. 2. Top Ten Product Systems, evaluating product maturity and market recognition [14]. 3. Top Ten Works, showcasing project achievements in design and community space [15]. 4. China Good Housing, focusing on safety, comfort, sustainability, and community environment [16]. Group 3: Industry Insights and Trends - The concept of "good housing" has become central to high-quality development in the real estate sector, with innovations in residential space and community design being explored [19]. - Leading companies like China Resources Land and Huafa Group are implementing "good housing" strategies across various dimensions, including project and community management [20][21]. - The integration of technology in housing products is highlighted, with collaborations between real estate firms and tech companies like Huawei to enhance product intelligence [22]. Group 4: Conference Agenda - The conference will feature a series of presentations and discussions, including the release of the "2025 China Real Estate Product Power Development Report" by CRIC CEO Zhang Yan [27]. - A roundtable forum will discuss the new connotations of "good housing" and share practical experiences from leading real estate companies [23][28].