雷军恐惧流言日

Core Viewpoint - The article discusses Xiaomi's recent live stream led by Lei Jun, where he addressed various controversies and criticisms surrounding the company, particularly focusing on the impact of "black water armies" (organized online attacks) on his public persona and the company's reputation [4][5][30]. Group 1: Controversies and Responses - Lei Jun expressed his frustration over the negative impact of online attacks, stating that they have caused him significant psychological distress and made him cautious about his public statements [5][8]. - The live stream served as a platform for Lei Jun and the new PR head, Xu Jieyun, to clarify misconceptions, including the misinterpretation of the vehicle's performance claims and the company's policies [14][15]. - Lei Jun highlighted the organized nature of the online attacks, mentioning that a few individuals manipulate thousands of accounts to spread false information about Xiaomi [14][30]. Group 2: Product Performance and Sales - In 2025, Xiaomi delivered 410,000 vehicles, exceeding the initial target of 350,000, indicating strong sales performance despite the controversies [34]. - The Xiaomi YU7 has seen high demand, but the delivery timeline remains long, with reports of up to seven to eight months for customers [32]. - The SU7 Ultra faced a significant drop in monthly sales from thousands to below 100 units due to previous controversies, reflecting the potential long-term impact of negative publicity on sales [31]. Group 3: Future Goals and Strategies - Lei Jun set ambitious goals for 2026, aiming for 550,000 vehicle deliveries, which he considers a challenging yet achievable target [34]. - The company plans to address the issue of "small font marketing" practices, which have drawn criticism, by committing to changes in their marketing strategies [20]. - Xiaomi's management is focused on combating the influence of "black water armies" while also addressing deeper issues within the company to restore its public image [30].