霸王茶姬“擦边毒品”是暴论，但奶茶越泡越浓是真的？

Core Viewpoint - The article discusses the controversy surrounding the high caffeine content in Bawang Chaji's milk tea, which has led to public concern and stock price fluctuations, highlighting the need for consumer awareness regarding caffeine levels in tea products [5][11][27]. Group 1: Caffeine Controversy - A popular social media influencer raised concerns about Bawang Chaji's new milk tea product, claiming its caffeine content was dangerously high and likening it to a drug [5][7]. - The Shanghai Narcotics Control Office had to clarify that caffeine is naturally present in tea and that Bawang Chaji's caffeine levels are within acceptable limits [7][19]. - Bawang Chaji's stock dropped by 14.5%, resulting in a market value loss of approximately $200 million due to the caffeine controversy [11]. Group 2: Consumer Reactions - Many consumers, particularly office workers, have reported experiencing insomnia and anxiety after consuming Bawang Chaji's products, leading to a perception of the brand as a modern alternative to energy drinks like Red Bull [9][16]. - The article notes that the caffeine content in Bawang Chaji's drinks can be significantly higher than that in traditional beverages, with one cup containing caffeine equivalent to about 2.5 cans of Red Bull [16][18]. Group 3: Health Implications - The article emphasizes that while milk tea is not considered a healthy beverage, the caffeine content has raised concerns among consumers, especially as it relates to sleep disturbances [8][16]. - Bawang Chaji has introduced new products with lower caffeine levels, but consumer feedback indicates that these alternatives may compromise taste, leading to a lack of market enthusiasm [20][28]. Group 4: Industry Trends - The article highlights a broader trend in the tea beverage industry, where high caffeine content is becoming a common concern, not just for Bawang Chaji but also for other brands like Heytea and Yi Dian Dian [25][27]. - The marketing strategies of milk tea brands have shifted from promoting health benefits to addressing caffeine content, reflecting a growing consumer awareness of the potential risks associated with high caffeine intake [28][30].