【房地产】12 月百强全口径销售额环比+40%，2025 全年累计同比-20% ——百强房企销售跟踪（2025 年 12 月）（何缅南/韦勇强）

Core Viewpoint - The real estate industry in 2025 experienced a significant decline in sales, with the top 100 real estate companies showing a year-on-year decrease of 19.8% in total sales, despite a month-on-month increase of 40% in December. Group 1: Sales Performance of Top 10 Real Estate Companies - In December 2025, the total sales amount for the top 10 real estate companies was 189.5 billion yuan, with a year-on-year decrease of 12.0% and a month-on-month increase of 49.3% [2] - For the entire year of 2025, the total sales amount for the top 10 real estate companies was 1.67 trillion yuan, reflecting a year-on-year decline of 16.5% [2][3] - The total sales area for the top 10 real estate companies in December was 8.38 million square meters, with a year-on-year decrease of 16.5% [2] Group 2: Sales Performance of Top 100 Real Estate Companies - In December 2025, the total sales amount for the top 100 real estate companies was 341.5 billion yuan, with a year-on-year decrease of 28.0% and a month-on-month increase of 39.7% [3] - The cumulative total sales amount for the top 100 real estate companies in 2025 was 3.36 trillion yuan, showing a year-on-year decline of 19.8% [3] - The total sales area for the top 100 real estate companies in 2025 was 1.67 billion square meters, with a year-on-year decrease of 26.4% [3] Group 3: Performance of Top 50 Real Estate Companies - In December 2025, the average year-on-year sales amount for 47 of the top 50 real estate companies was -24.7%, with a median of -38.5% [4] - For the entire year of 2025, the average year-on-year sales amount for the same group was -12.8%, with a median of -16.9% [4] - Among the top 50 companies, only 5 out of 20 mainstream companies reported positive year-on-year sales growth in December, with notable performances from Sunac China (+74.4%) and Greenland Holdings (+42.2%) [4][5] Group 4: Notable Performers - In 2025, only 2 out of 20 mainstream real estate companies reported positive cumulative year-on-year sales growth, with China Jinmao and Greenland Holdings showing increases of 15.5% and 9.0%, respectively [5] - Yuexiu Property reported a cumulative year-on-year sales decline of 5.5% [5]