大厂涨薪的面子和里子

Core Viewpoint - The article discusses the recent trend of salary increases and benefits enhancements among major companies, highlighting the motivations behind these changes and the varying employee perceptions of such adjustments [5][15]. Group 1: Salary Increases - Starting January 1, 2026, employees at CATL will see a basic salary adjustment of 150 RMB, with different increases for various levels at subsidiaries [9][10]. - ByteDance announced a 35% increase in bonus investment for the 2025 performance evaluation cycle and a 1.5 times increase in salary adjustment investment compared to the previous cycle [10][12]. - JD.com reported that 92% of its employees would receive full or excess year-end bonuses, with specific performance-based multipliers for bonuses [12][13]. Group 2: Employee Reactions - Employees at companies like ByteDance and CATL are cautious about the actual impact of salary increases, emphasizing the importance of performance evaluations in determining final compensation [7][12]. - Social media reactions to salary increases show a mix of excitement and skepticism, with some employees questioning the adequacy of the increases [10][11]. Group 3: Company Strategies - Companies are adjusting salaries and benefits in response to their growth stages and competitive pressures within their industries, aiming to attract and retain talent [15][16]. - JD.com is expanding into various sectors, necessitating competitive compensation to build stable teams, while CATL's last salary adjustment for lower-level employees was in early 2022 [15][16]. Group 4: Market Perception - The public and potential job seekers are closely monitoring these salary adjustments, with some expressing hesitation about joining companies that do not offer competitive base salaries [17]. - The narrative around salary increases is often amplified by marketing efforts from companies, blending employee experiences with corporate image promotion [17].