Core Viewpoint - The article discusses the ethical and moral implications of using AI to "revive" deceased celebrities for commercial purposes, highlighting the potential disrespect and emotional harm caused to their families and fans [4][10][11]. Group 1: AI and Celebrity Resurrection - AI technology has been used to create videos featuring deceased individuals, such as tea expert Zhang Tianfu, raising concerns about the exploitation of their likenesses for marketing [10][11]. - The public reaction to these AI-generated content is largely negative, with many viewing it as disrespectful to the deceased and their families [11][12]. - The phenomenon of AI reviving celebrities has escalated, with various historical figures being portrayed in absurd and degrading scenarios, undermining their legacies [12][22][60]. Group 2: Emotional Impact on Families - Families of the deceased, such as the widow of Zhang Tianfu, have expressed outrage and legal intentions against companies exploiting their loved ones' images [78][79]. - The emotional toll on relatives is significant, as they are confronted with painful memories and feelings of disrespect when seeing their loved ones used in AI-generated content [74][75]. - Some families have publicly stated their disapproval, emphasizing the need for consent and respect for the deceased [74][78]. Group 3: Commercialization of AI Content - The article highlights the commercialization of AI-generated content, where individuals create videos of deceased celebrities for profit, often under the guise of memorialization [84][86]. - Prices for creating AI videos can be substantial, with services charging for custom content and training on how to produce such videos [86][87]. - The exploitation of grief and nostalgia for financial gain raises ethical questions about the motivations behind these AI services [86][89]. Group 4: AI Scams and Public Vulnerability - The article outlines various scams utilizing AI technology, particularly targeting vulnerable populations such as the elderly, who may struggle to discern between real and AI-generated content [90][141]. - Scammers exploit the emotional connections people have with celebrities and loved ones, leading to financial losses and emotional distress [90][141]. - The increasing sophistication of AI technology complicates the ability of individuals to identify scams, highlighting a growing need for public awareness and education [144][150].
AI造假,伦理崩塌
36氪·2026-01-07 04:12