竞合韩国,锚定全球:李东生阐释TCL全球化3.0

Core Viewpoint - The article emphasizes the significant cooperation potential between China and South Korea in emerging fields such as artificial intelligence, semiconductor displays, new energy vehicles, and biotechnology, as highlighted by TCL's founder and chairman, Li Dongsheng, during the China-South Korea Business Forum [1][6]. Group 1: Cooperation and Market Strategy - Li Dongsheng advocates for a long-term perspective and global orientation in industry collaboration, suggesting three specific areas for deepening cooperation: utilizing the China-South Korea Free Trade Agreement, leveraging industrial advantages for technological innovation, and optimizing regional supply chain layouts [1][8]. - TCL has successfully established a presence in the South Korean market by forming deep cooperative relationships with local leading companies, enhancing its product penetration across various categories such as TVs, air conditioners, refrigerators, and washing machines [4][5]. Group 2: Technological Advancements - TCL is recognized for its technological strengths, being the first globally to achieve mass production of Mini LED TVs and leading in printed OLED technology, which has facilitated its entry into the South Korean market [5][9]. - The company has formed multi-layered strategic partnerships with major South Korean firms like Samsung and LG in the semiconductor display sector, covering core electronic categories [4][9]. Group 3: Future Plans and Global Strategy - Looking ahead, TCL aims to enhance its market share and brand influence in South Korea by deepening collaborations with leading local channel partners and service providers, particularly in mobile devices and automotive displays [9][12]. - The company has set a strategic goal of "recreating five TCLs overseas," focusing on establishing localized supply chains and industrial capabilities in various regions, which is expected to contribute to both the company's growth and China's national income [12][16]. - TCL's global strategy has led to the establishment of 47 R&D centers and 39 manufacturing bases worldwide, with a workforce of 160,000 and over 130 million users served globally [13][15].