卷口味不如卷体验，烘焙品牌开始把门店做成“艺术馆”

Core Insights - The article discusses the trend of baking brands transforming their stores into art galleries, enhancing customer experience beyond just food sales [1][3] - This shift indicates a new competitive phase in the baking industry, focusing on experiential offerings rather than just product flavors [3][12] Group 1: Consumer Behavior Changes - Consumers, especially younger demographics, seek diverse experiences when visiting stores, valuing unique designs that serve as photo opportunities [8] - The ambiance of a gallery-like space provides a brief escape from daily routines, enhancing emotional value and overall experience [8][14] Group 2: Market Dynamics - Flavor innovation in baking has become challenging, leading to increased product homogeneity and competition [11][12] - Creating a well-designed experiential space offers a higher barrier to imitation, making it a key differentiator in a crowded market [11][12] Group 3: Brand Image and Customer Loyalty - Artistic store designs convey a sophisticated brand image, allowing for product premiumization and increased customer spending [13][14] - A comfortable environment encourages longer customer stays, potentially increasing average transaction values and fostering brand loyalty [13][14] Group 4: Future Directions - Brands must balance artistic presentation with product quality to avoid disappointing customers after initial impressions [16] - Competition will extend beyond traditional bakeries to include cafes and bookstores that also create inviting customer spaces [17] - Emphasizing the baking process and enhancing customer engagement through interactive experiences will be crucial for maintaining customer interest [18]