Labubu价格崩了，王宁却笑了

Core Viewpoint - The popularity of Pop Mart is clearly declining, with significant drops in both secondary market prices and stock value, indicating a shift in consumer confidence and market dynamics [4][12][11]. Group 1: Market Trends - The average resale price of the Labubu plush series has fallen from 1,478 yuan to around 632 yuan, with some items even dropping below their original price [6][10]. - The stock price of Pop Mart has decreased over 40% since reaching a peak of 339.8 HKD in late August, resulting in a market capitalization loss of over 200 billion HKD [11][22]. - The increase in supply and the shift from scarcity to availability have led to a significant change in consumer behavior and market expectations [25][27]. Group 2: Supply Chain Adjustments - Pop Mart has significantly increased production capacity, with monthly output now exceeding ten times that of the previous year, aiming to meet rising demand and reduce scarcity [28][29]. - The company has shifted its sales strategy from limited releases to regular pre-sales and rolling production, which has altered the market dynamics and reduced speculative buying [28][29]. Group 3: Consumer Sentiment and Quality Issues - There has been a notable increase in complaints regarding product quality, with over 21,000 complaints registered, which undermines consumer trust in the brand [32]. - As the novelty of the Labubu IP fades, consumers are beginning to reassess the value of the products based on quality and pricing rather than emotional appeal [36][38]. Group 4: Strategic Direction and Leadership Changes - The appointment of Wu Yue, a veteran in the luxury goods sector, to Pop Mart's board signals a strategic shift towards maintaining brand value and exploring new business avenues [39][40]. - The company is exploring ways to integrate its IP into broader cultural and lifestyle contexts, moving beyond mere collectibles to potentially more functional products [40][41].