乱翻书·2026-01-07 12:45Core Viewpoint - Gaode has launched the "Gaode Street Ranking 2026" with three major upgrades, including the world's first "Flying Street View," a dynamic seasonal service ranking, and new social features for friends and personal rankings [1] User Growth and Engagement - In just 100 days since its launch, the Gaode Street Ranking has achieved a user base of over 660 million, contributing to a monthly active user increase of 46 million, bringing the total to 996 million, nearing the 1 billion mark [3] - The platform has attracted 860,000 new merchants, with order volume increasing by over 330% and revenue rising by over 270% [3] Unique Positioning in Local and Travel Scenarios - Gaode's unique positioning is highlighted by its ability to cater to both local users and travelers, with a focus on simplifying decision-making in unfamiliar locations [5] - The platform addresses the need for quick and efficient decision-making for users in unfamiliar cities, providing structured rankings that help users make informed choices without extensive reading [5][6] Trust and Credibility in Local Services - Gaode aims to tackle the trust crisis in local services, as evidenced by rising complaints about false advertising and increasing marketing costs for small businesses [11] - The Gaode Street Ranking leverages behavioral data to differentiate between "tourist navigation" and "local repurchase," ensuring that only genuinely popular local establishments are highlighted [6][8] Innovative Ranking Mechanism - The ranking system is based on "foot votes," which rely on actual user behaviors rather than subjective ratings, making it less susceptible to manipulation [15] - Gaode's data-driven approach includes metrics such as the distance users are willing to travel, frequency of visits, and the diversity of the customer base [15] Social Features and Personalization - The introduction of social features allows users to see friends' check-ins and create personalized lists, enhancing the trust factor through social connections [16][21] - Gaode is also launching a "Detective Creator Program" to engage users in sharing their favorite spots, further enriching the platform's content [21] Comprehensive Service Offerings - Gaode has expanded its rankings beyond dining to include various categories such as hotels, attractions, and seasonal activities, with over 6,553 dynamic rankings available [26][27] - The platform's AI capabilities allow for real-time updates based on seasonal and weather changes, catering to a wide range of user interests [26] Commitment to Transparency - Gaode has committed to keeping the Street Ranking free from commercialization, ensuring that rankings are based on genuine user choices rather than paid promotions [28][29] Advanced Technology Integration - The introduction of "Flying Street View" aims to enhance user trust by providing a realistic view of locations, addressing concerns about the authenticity of online ratings [30][33] - This feature allows users to explore areas from an aerial perspective and even enter establishments virtually, improving the overall user experience [30][33] Vision for the Future - Gaode's long-term goal is to establish a credit system for offline services, similar to how Alipay functions for online transactions, by using real behavioral data to replace manipulated review systems [36][37]