一个被远远低估的产业：日本失落30年中的红利赛道

Core Viewpoint - The article discusses the underestimated potential of cultural export from China, using Japan's successful cultural export history as a reference point for future opportunities in the Chinese market [4][5]. Group 1: Cultural Export and Employment in Japan - Japan's cultural content industry achieved overseas sales exceeding 6 trillion yen in 2024, making it the second-largest export industry after automobiles [7]. - The cultural export sector has contributed over 15% to Japan's GDP, providing significant employment opportunities and alleviating job difficulties post-economic bubble [7][9]. - The rise of inbound tourism has seen a tenfold increase over 20 years, contributing over 4% to Japan's economy and creating nearly one million jobs [9][10]. Group 2: Stages of Japanese Cultural Export - Japan's cultural export success unfolded in three stages: the initial single product export phase, the cultural ecosystem export phase, and the global premium phase [10][18]. - The first stage involved single product exports, where anime and video games broke into global markets, exemplified by the success of "Dragon Ball" and Nintendo's gaming consoles [12][14]. - The second stage, initiated in 1996, focused on creating a cultural industry ecosystem, leading to the development of brands and sustainable IP strategies, as seen with the Pokémon franchise [19][21]. Group 3: Implications for China's Cultural Export - China is at a critical juncture for cultural export, with significant growth in single product exports but facing intense competition and market saturation [26][28]. - The article suggests that China can learn from Japan's experience, particularly in moving beyond single product exports to a more integrated cultural ecosystem that benefits a broader population [25][27]. - The potential for a long-term cultural export boom in China is emphasized, with expectations of a transformative impact on many lives over the next decade [28].