CES上，中国机器人军团想掏空海外买家的口袋

Core Viewpoint - The article highlights the emergence of Chinese humanoid robot companies at CES 2026, showcasing their advancements and ambitions in the global market, particularly in the context of competition with American and other international firms [4][5][6]. Group 1: Chinese Robot Companies at CES - Approximately 20 Chinese humanoid robot companies participated in CES 2026, surpassing the total number from the US, Japan, South Korea, Germany, and the UK combined [5]. - Many of these companies, including Fourier, Zhijidongli, and Beijing Humanoid Robot Innovation Center, were first-time participants, aiming to establish their brands and secure sales [6][8]. - The presence of Chinese humanoid robots left a strong impression on international audiences, with notable reactions to their capabilities, such as a four-legged robot performing a backflip [7]. Group 2: Sales and Market Strategy - The primary goal for Chinese robot manufacturers at CES was to sell their products, with sales personnel making up about half of the teams attending the event [15][16]. - Key target markets included overseas commercial applications, educational institutions with development needs, and entertainment venues [17]. - Chinese manufacturers possess a significant advantage in the production of robot bodies, leading to increased curiosity and purchasing interest from American customers [19][21]. Group 3: Differences in Market Focus - There is a notable difference in focus between Chinese and American audiences regarding robots; Chinese consumers are more interested in practical applications, while American audiences are still exploring the novelty of robot products [24][26][28]. - Chinese companies are advancing rapidly in application scenarios, while American firms are more focused on foundational technology and general-purpose robots [35][36]. Group 4: Brand Exposure and Market Research - Brand exposure is a critical objective for Chinese robot companies at CES, with many seeking to establish a foothold in the North American market as a stepping stone for global expansion [39]. - Feedback from American users is vital for the iteration of products aimed at global markets, as seen with the "Daitou BoBo" robot [40]. Group 5: Challenges and Costs - Participating in CES involves significant costs, with expenses estimated to be four to five times higher than those for the World Robot Conference (WRC), despite CES offering smaller exhibition spaces [49]. - The logistics of transporting robots to CES are complex and costly, with air freight being six times more expensive than sea freight, leading to a substantial portion of overall costs [48]. - Challenges also include visa issues for R&D personnel, which can limit the technical support available during the event [50][52].