【互联网传媒】动画电影引领25年增长，关注26年春节档影片定档进展——电影市场专题报告（付天姿/杨朋沛）

Group 1 - The core viewpoint of the article highlights the significant growth in China's film market during the 2025 holiday season, with a total box office of 5.345 billion yuan, representing a 75.25% increase year-on-year, marking a record high for the holiday season in the past five years [4] - The overall box office for 2025 reached 51.832 billion yuan, with a split box office of 46.683 billion yuan, recovering to 80% of the levels seen in 2019, and total audience attendance reached 1.238 billion, close to the levels of 2023 [5] - Animation films emerged as a key driver of market growth, with total box office revenue exceeding 24.5 billion yuan, nearly half of the total box office, and the film "Nezha 2" led the box office with 15.4 billion yuan, significantly surpassing its predecessor [6] Group 2 - The film market is experiencing a concentration of box office revenue, with the top five films accounting for over 50% of total box office revenue, indicating a shift towards fewer blockbuster films dominating the market [5] - The number of new films released in 2025 decreased to 464, with a decline in the number of films generating significant audience interest, reflecting a more cautious approach from viewers [5] - The upcoming 2026 Spring Festival film lineup is generating interest, with "Fast and Furious 3" already scheduled for release, and several other anticipated films expected to compete for box office success, although overall excitement may not match that of 2025 [7]