2025年中国第三方支付行业研究报告

Core Insights - The comprehensive payment transaction scale in China is expected to reach 577 trillion yuan by 2025, with a year-on-year growth of 3.0%, driven by a 2.9% increase in personal payment transactions and a 3.2% increase in enterprise payment transactions, indicating that enterprise payment growth has surpassed personal payment growth [1][13]. Group 1: Industry Overview - The third-party payment industry in China has entered a stage of deepening stock competition, with regulatory normalization and compliance requirements becoming the foundation for industry development [1]. - The industry has evolved from a phase of rapid growth and diversification of services (2010-2019) to a mature phase characterized by stricter regulations and stable development [4][5]. Group 2: Regulatory Environment - The implementation of the "Non-Bank Payment Institutions Supervision Management Regulations" in 2024 has led to a significant transformation in the industry, with a marked trend towards compliance normalization and accelerated consolidation [7]. - The regulatory environment has intensified, with the number and amount of penalties for institutions in 2025 approaching those of 2024, indicating a substantial increase in regulatory scrutiny [7]. Group 3: AI Integration - The third-party payment industry is actively embracing AI technology to enhance internal operational efficiency and external service value, focusing on cost reduction and efficiency improvement [10]. - AI is being utilized for smart risk control, process automation, and data decision support, which helps reduce operational costs and improve risk management capabilities [12]. Group 4: Payment Market Dynamics - The personal mobile payment market is projected to decline by 3.7% in 2025, reflecting a saturation in daily consumption scenarios and a slowdown in transaction growth [19]. - In contrast, the enterprise payment market is expected to maintain stable growth due to the ongoing digital transformation of enterprises and the expansion of cross-border e-commerce payment scenarios [33][47]. Group 5: Cross-Border Payment Growth - The cross-border payment market is anticipated to reach 3.3 trillion yuan by 2025, driven by the continuous expansion of China's cross-border e-commerce market, which has a compound annual growth rate of approximately 15.5% from 2020 to 2024 [55]. - Cross-border payment service providers are crucial intermediaries in enhancing the efficiency and compliance of fund settlement between foreign buyers and Chinese sellers [55]. Group 6: Emerging Trends - New payment methods are driving the evolution towards "no-sense" payment experiences, with innovations such as "look-and-pay" using smart glasses [65]. - The promotion of digital RMB is expanding its application in both C-end and B-end scenarios, with significant potential for cross-border payment enhancements [67]. - The implementation of stablecoin regulations in Hong Kong marks a new phase for stablecoins, which are becoming integral to global payment and settlement infrastructure [71].