汽车商业评论·2026-01-07 23:06Core Viewpoint - GAC Aion has successfully implemented a comprehensive transformation through the "Panyu Action," resulting in significant sales growth and a strong market presence, particularly with the Aion i60 model, which achieved over 10,000 units sold in its first month and contributed to a total monthly sales of 40,066 units by December 2025 [3][8]. Group 1: Strategic Implementation - The "Panyu Action" initiated a holistic reform focusing on user needs, product value, and service experience, marking a significant victory with the launch of the Aion i60 [10][12]. - Aion's strategy emphasizes creating a "national good car" that combines high cost-performance, accessible smart technology, and robust safety features, with the i60 embodying these values [10][12]. - The integration of the IPD (Integrated Product Development) process has shifted product development to be more user-centric, addressing the fundamental question of "who to build cars for" [10][12]. Group 2: Market Positioning and User Trust - The Aion i60's success is attributed to its market-driven design and the "cost-effective electricity" strategy, which meets the core demands of mainstream family users for high value and low anxiety in travel [12][14]. - Aion has introduced user-friendly policies like the "burn one compensate three" and "three responsibilities" to address consumer concerns about battery degradation and smart driving reliability, thereby enhancing brand trust [16][14]. - The company aims to transform complex technical advantages into easily understandable consumer benefits, reinforcing the brand's commitment to safety and reliability [14][16]. Group 3: Efficiency and Growth - The automotive industry is shifting from scale competition to efficiency, with companies like GAC Aion focusing on core technologies and supply chain efficiency [18][20]. - GAC Group's restructuring has improved Aion's operational efficiency by approximately 50%, reducing new car development cycles from 26 months to 18-21 months and cutting R&D costs by over 10% [20]. - Aion's international sales have surged by over 270% as it expands its market presence in Europe and other regions, showcasing its growing global footprint [20]. Group 4: Future Outlook - The success of the Aion i60 is seen as a culmination of systematic transformation, indicating GAC Aion's evolution from merely producing good cars to consistently delivering market-demanded blockbuster vehicles [21]. - GAC is transitioning from a traditional manufacturing giant to a user-centric, agile technology enterprise, with Aion leading this profound change [21].