越泡越浓的奶茶，让打工人心悸失眠？

Core Viewpoint - The article discusses the rising concerns regarding the caffeine content in milk tea, particularly focusing on the brand "霸王茶姬" (Bawang Chaji), which has faced backlash for allegedly high caffeine levels that some users have likened to addictive substances [5][7][8]. Summary by Sections Caffeine Controversy - A popular social media influencer raised alarms about the caffeine content in Bawang Chaji's new milk tea products, suggesting it could be dangerously high and addictive [5][12]. - The Shanghai Narcotics Control Office had to clarify that caffeine is naturally present in tea and that Bawang Chaji's caffeine levels are within acceptable limits [7][8]. Consumer Reactions - The controversy has led to widespread panic among consumers, with many expressing concerns about sleeplessness after consuming milk tea [9][19]. - Bawang Chaji's stock plummeted by 14.5% on December 26, resulting in a market value loss of approximately $200 million [13]. Caffeine Content Comparisons - A cup of Bawang Chaji's milk tea can contain caffeine levels comparable to 2.5 cans of Red Bull, with specific drinks exceeding 200 mg of caffeine [20][22]. - The caffeine content in Bawang Chaji's drinks is significantly higher than that in standard coffee beverages, challenging the brand's claims of being a healthier alternative [24]. Health and Marketing Implications - The article highlights a shift in consumer perception, where milk tea is increasingly viewed as a potential health risk rather than a simple indulgence [32][44]. - Bawang Chaji has attempted to address these concerns by introducing lower-caffeine options, but these have not gained significant market traction due to taste compromises [31][41]. Broader Industry Trends - The article notes that the caffeine issue is not isolated to Bawang Chaji, as other brands like 喜茶 (Heytea) and 一点点 (Yidiandian) are also facing similar scrutiny regarding their caffeine levels [41][43]. - The marketing strategies of milk tea brands have evolved to downplay health risks while promoting the enjoyment factor, leading to a disconnect between consumer awareness and actual product content [46][47].