XIAOMI(HK:01810) 21世纪经济报道·2026-01-08 00:53Group 1 - The core viewpoint of the article revolves around Lei Jun's response to recent controversies, particularly the KOL incident and the loss of followers on social media, emphasizing the importance of public relations and accurate marketing strategies [2][3][4] - Lei Jun stated that the KOL incident was serious not because of criticism towards Xiaomi, but due to the KOL's derogatory remarks about Xiaomi users, which the company cannot tolerate [2] - The public relations team has faced significant challenges over the past eight to nine months due to ongoing negative sentiment, leading to a need for improvement and accountability [2][3] Group 2 - Lei Jun expressed discomfort with the term "marketing," indicating that it has been misused and often associated with negative connotations in the context of Xiaomi [3] - The company experienced a loss of over 200,000 followers, which Lei Jun noted was only 0.6% of the total, attributing it to a difficult period and a lack of video content [3][4] - Regarding the new SU7 model, Lei Jun announced that due to rising costs and significant upgrades, it would not be possible to increase features without raising prices, with a starting price of 229,900 yuan expected for the model set to launch in April 2026 [4]