车厘子，价格大跳水

Core Viewpoint - The article discusses the significant price drop of cherries in China, transforming them from a luxury item to a more accessible fruit, reflecting a shift in consumer attitudes towards high-priced goods [1][4][14]. Price Trends - The price of imported Chilean cherries has decreased from 185 RMB per kilogram on November 5, 2025, to 148 RMB per kilogram by January 5, 2026, indicating a substantial decline [4]. - Some wholesale prices have dropped by over 50% compared to previous highs, leading to consumer confusion and hesitation in purchasing [4][5]. Consumer Behavior - Consumers are now adopting a more rational approach to purchasing cherries, often waiting for prices to drop before buying, which contrasts with previous years when cherries were seen as a status symbol [1][11][14]. - The perception of cherries has shifted from a luxury item to a common fruit, with discussions around their health benefits and safety becoming more casual and relatable [3][6]. Market Dynamics - Despite a decrease in cherry prices, the total export volume from Chile is expected to decline by 12.1% in the 2025-2026 season, indicating a complex relationship between supply and demand [8]. - The increase in cherry production area in Chile, from 3,241 hectares in 2000 to 74,148 hectares in 2024, has contributed to the price decline, alongside advancements in transportation reducing costs [9][10]. Cultural Shift - The article highlights a cultural shift where cherries, once a symbol of wealth and status, are now viewed as an everyday fruit, with consumers prioritizing taste and affordability over luxury [1][14]. - The narrative around cherries has evolved from being a marker of financial success to a more grounded appreciation for their flavor and quality [14].