YOUNG财经 漾财经·2026-01-08 04:05Core Viewpoint - Multiple automotive companies are launching aggressive discount promotions to counter the impact of the new energy vehicle purchase tax adjustments scheduled for 2026 [3][6]. Group 1: Promotions and Discounts - Tesla China has introduced purchase incentives for the Model 3/Y/Y L, offering a "7-year ultra-low interest" financing plan with a minimum down payment of 79,900 yuan and monthly payments starting at 1,918 yuan [3]. - GAC Group has announced promotional activities for its self-owned brands, including a maximum of 70,000 yuan in "government-enterprise subsidies" for vehicles like GAC Trumpchi [3]. - NIO's Firefly brand is providing benefits such as a 2,000 yuan purchase tax subsidy and rewards for repeat buyers [4]. - Xiaomi has launched promotions for its YU7 and SU7 Ultra models, with financing options including "3 years 0 interest" and a down payment starting at 74,900 yuan [4]. - BMW has implemented a significant price reduction across 31 models, with the BMW iX1 seeing a price drop from 299,900 yuan to 228,000 yuan, a reduction of 24% [5]. - Volvo is offering a limited-time promotion for the XC70, including a direct purchase tax subsidy of 14,000 yuan [5]. - Wuling Motors is providing full purchase tax subsidies for several new energy models, along with additional trade-in and financing incentives [5]. Group 2: Market Outlook - The automotive industry anticipates a decline in the market due to the new energy vehicle purchase tax policy changes and the withdrawal of national subsidies by the end of 2025 [6]. - Despite initial cautious forecasts, the introduction of vehicle scrappage and trade-in subsidies earlier than expected has led to a more optimistic outlook for the 2026 automotive market [6]. - The combination of substantial promotional efforts by car manufacturers and government incentives is expected to support continued growth in the Chinese automotive market in 2026 [6].