ROBAM(SZ:002508) 财联社·2026-01-08 05:18Core Insights - 2025 is a pivotal year for AI as it transitions from technical breakthroughs to practical applications, with a focus on real-world value rather than just technological advancements [1] - The kitchen, traditionally a functional space, is undergoing a transformation driven by AI, which is reshaping the relationship between people and products [1][2] - The smart kitchen appliance market in China is projected to reach 180 billion yuan in 2024, growing at over 20% annually, yet about 30% of current smart appliances remain basic in functionality [1] Industry Trends - The integration of AI in traditional industries, exemplified by companies like Boss Electric, is addressing the challenge of embedding cutting-edge technology into conventional sectors [2] - Despite the ongoing generative AI trend, there is a gap in practical applications within the kitchen, highlighting the need for AI that understands specific culinary contexts rather than general knowledge [3][6] - The kitchen environment relies heavily on tacit knowledge and sensory feedback, which poses challenges for general AI models that lack the depth of understanding required for cooking [6] Company Strategies - Boss Electric is adopting a unique approach by developing an AI model, "Shishen," rooted in 47 years of industry experience, focusing on personalized cooking solutions [7] - The company reported a 55% year-on-year increase in digital kitchen appliance sales in Q3 2025, with user numbers surpassing 6 million, indicating strong market acceptance [7] - Boss Electric has established three research institutes focused on digital kitchen appliances and AI cooking algorithms, creating a comprehensive R&D ecosystem [7] Data and User Engagement - The establishment of data property rights is crucial for AI commercialization, with Boss Electric obtaining seven data property registration certificates to facilitate compliance and value transformation [8] - A feedback loop is created where increased user engagement enhances AI understanding, leading to a more personalized experience, which in turn encourages further usage [8] - The company is shifting from traditional metrics of success to new indicators such as user activity and service renewal rates, reflecting a changing landscape in value assessment [14] User-Centric Approach - Boss Electric's branding as "your AI cooking partner" signifies a shift from technology-driven to relationship-driven strategies, emphasizing emotional connections with users [9] - The "Shishen" model offers personalized cooking solutions that adapt to individual dietary needs and preferences, addressing the non-standardized nature of food requirements [11][12] - The company's initiatives, such as immersive experiences and collaborations with Michelin, aim to enhance user engagement and create a deeper connection with culinary culture [13] Future Outlook - The ongoing AI wave presents both challenges and opportunities, with successful companies needing to deeply understand their industries and user needs rather than merely chasing trends [17] - Boss Electric's comprehensive strategy serves as a model for the kitchen appliance industry, illustrating how to innovate and create value in the AI era [17]