冲刺1.3万辆目标，质子汽车2026年怎么干？| 头条

Core Viewpoint - The article emphasizes that 2026 marks a pivotal year for the new energy commercial vehicle industry, transitioning from "policy-driven" to "product-driven" strategies, with Proton Auto aiming to enhance its market competitiveness through a clear strategic roadmap [1][2]. Group 1: Industry Transition - The new energy heavy truck industry is evolving from a "market-driven" phase to a "product-driven" phase, where companies must not only meet customer needs but also lead and create demand to maximize customer lifetime value [2][3]. - Proton Auto's chairman highlighted the importance of this transition, indicating that the company is prepared to reshape its competitive logic around product-driven strategies [3]. Group 2: Performance and Growth - In 2025, Proton Auto achieved impressive results, with annual sales exceeding 8,000 units and a 357% year-on-year growth in pure electric models, expanding its product reach to 163 cities in China and making inroads into international markets [5]. - The company aims to increase its sales target to 13,000 units in 2026, building on a quarterly sales growth of 294% in 2025 [8]. Group 3: Strategic Development - Proton Auto's development philosophy for 2026 includes four key principles: "looking up at the stars, being practical, not being too big, and setting sail" [7]. - The company plans to enhance its marketing system through systematic upgrades in channel ecology, regional operations, incentive systems, and product matrix [10][12]. Group 4: Research and Innovation - The focus of research and development at Proton Auto is on five dimensions: intelligence, safety, reliability, efficiency, and comfort, with an emphasis on maximizing customer lifetime value [14]. - The company is transitioning towards a software-defined heavy truck era, where software differentiation will become a key competitive factor as hardware becomes more homogeneous [13][16]. Group 5: Future Outlook - Proton Auto is preparing for a market where the penetration rate of new energy heavy trucks is expected to exceed 35% and sales reach 300,000 units by 2026, positioning itself to leverage technological density and systemic resilience [20].