数智时代的文脉赓续：中华优秀传统文化的保护与活化

Core Viewpoint - The intersection of traditional culture and digital transformation is leading to profound changes in cultural heritage preservation and innovation, emphasizing the importance of technology in safeguarding and revitalizing cultural assets [2][3][4]. Group 1: Digital Transformation in Cultural Heritage - Digital technology is effectively integrated into archaeology, restoration, and revitalization processes, creating a "digital gene bank" for endangered cultural memories [2]. - Examples include AI-driven restoration of artifacts and the digital revival of intangible cultural heritage, demonstrating that new information technologies are enhancing cultural heritage protection [2][4]. Group 2: Cultural Transmission and Public Engagement - True cultural transmission goes beyond mere digital archiving; it involves engaging people and ensuring cultural rights, promoting cultural inclusivity [3]. - Initiatives like Beijing's "Digital Central Axis" and the game "Honor of Kings" illustrate how technology can bridge the gap between the public and cultural essence, fostering interest in traditional culture among younger audiences [3]. Group 3: Economic Integration of Cultural Heritage - Traditional cultural resources are being efficiently transformed into productive elements, creating new business models in cultural tourism and consumption [4]. - The success of projects like the game "Black Myth: Wukong" highlights how cultural value can empower economic development and enhance public cultural satisfaction [4]. Group 4: Challenges and Opportunities in Cultural Data - The transition from cultural resources to industry faces challenges such as data silos and insufficient digital collection standards, necessitating a collaborative cultural technology ecosystem [5]. - There is a need for industry-level infrastructure and technology platforms to unlock cultural resources and stimulate societal cultural creativity [5]. Group 5: The Role of Generative AI - The rise of Generative AI (GenAI) is transforming the landscape of cultural heritage by enabling machines to understand and generate complex creative work, thus expanding the possibilities for cultural narrative and restoration [6]. - The collaboration between human creativity and AI presents a new paradigm for cultural storytelling, raising questions about the ethical frameworks needed to guide this evolution [6].