卖1元冰淇淋的宜家，越来越少了

Core Viewpoint - IKEA China announced the closure of 7 stores, reducing the total number of stores from 38 to 31, as part of a strategic shift to optimize costs and improve efficiency in response to changing consumer behavior in the Chinese market [4][6]. Group 1: Store Closures and Strategic Shift - The stores set to close include significant locations such as IKEA Shanghai Baoshan and IKEA Guangzhou Panyu, with the closures effective from February 2, 2026 [5]. - The decision to close these stores is not due to their inability to operate but is a proactive measure to reallocate resources and enhance operational efficiency [6][7]. - This marks a continuation of IKEA's strategic adjustments in China, which have included previous store closures and a focus on optimizing its retail footprint [6][7]. Group 2: Market Challenges and Competition - IKEA faces increasing competition from local brands and changing consumer preferences, which have made it difficult to attract Chinese consumers [8][10]. - The brand's traditional Nordic minimalist design is losing appeal among younger consumers, who are now more inclined towards local styles and offerings [8]. - Local competitors, such as the clothing brand "Deer Island" and furniture brand "Lin's Wood Industry," are expanding aggressively, posing a direct challenge to IKEA's market position [10][11][12]. Group 3: Financial Performance of Ingka Group - Ingka Group, IKEA's operating entity in China, reported a decline in global revenue to €41.864 billion in the 2024 fiscal year, a decrease of 5.5% year-on-year, with net profit dropping by 46.5% [13]. - The financial struggles have led to strategic partnerships aimed at alleviating financial pressure, including a collaboration with Gaohe Capital to manage shopping centers in key cities [13]. - Despite a slight recovery in net profit for the 2025 fiscal year, overall revenue remains below previous levels, indicating ongoing financial challenges [13]. Group 4: Broader Market Trends - Other international brands, such as NITORI and MUJI, are also facing difficulties in the Chinese market, with significant store closures reported [14]. - The rapidly changing market environment and the rise of domestic brands suggest that IKEA's transformation will be a challenging endeavor in a highly competitive landscape [15].