IMS(SH:600556) IPO日报·2026-01-08 10:33Core Viewpoint - Tianxiaxiu Digital Technology (Group) Co., Ltd. is seeking to go public on the Hong Kong Stock Exchange, aiming to leverage its position as a leader in China's influencer marketing industry and expand its global strategy and business operations [1][4]. Group 1: Company Overview - Tianxiaxiu was established in 2009 and is recognized as a pioneer in the influencer marketing sector in China, serving as a bridge between advertisers, influencers, MCNs, and major third-party UGC platforms [4]. - The company became a unicorn in 2017 with a valuation of 100 billion yuan after completing a financing round [4]. - Tianxiaxiu went public on the Shanghai Stock Exchange in April 2020 through a reverse merger with ST Huqiu, achieving a market capitalization close to 400 billion yuan on its listing day [4]. Group 2: Financial Performance - As of January 7, 2023, Tianxiaxiu's stock price was 6.88 yuan, with a market capitalization of 124 billion yuan, reflecting a nearly 70% decline from its initial listing [6]. - Revenue projections for 2023 and 2024 are 4.2 billion yuan and 4.066 billion yuan, respectively, with profits of 80.96 million yuan and 43.35 million yuan [8]. - For the first nine months of 2025, revenue was 2.734 billion yuan, a 10.2% decrease from the previous year, and profits fell by 46.2% to 32.57 million yuan [8]. Group 3: Market Position and Strategy - The influencer marketing market in China is expected to grow from 862 billion yuan in 2020 to 1.38 trillion yuan by 2024, with a compound annual growth rate (CAGR) of 12.5% [6]. - Tianxiaxiu holds a 26.1% market share in China's influencer marketing solutions sector and a 16.5% share globally, maintaining the largest market share for five consecutive years [6]. - The company plans to use the funds raised from the IPO for global expansion, innovation in the influencer economy ecosystem, strategic investments, acquisitions, and general corporate purposes [6]. Group 4: Client and Supplier Dynamics - As of Q3 2025, Tianxiaxiu had approximately 222,600 advertising clients and registered 20,200 MCNs and 3.5862 million influencers [8]. - Revenue from the top five clients accounted for 39.6%, 47.8%, and 44.3% of total revenue in 2023, 2024, and the first nine months of 2025, respectively [8]. - The company is heavily reliant on third-party UGC platforms like Weibo, Douyin, and Kuaishou, with a significant amount of prepayments to suppliers, totaling 463 million yuan as of Q3 2025 [9].