CMSK(SZ:001979) 经济观察报·2026-01-08 13:18Core Viewpoint - The real estate market is showing signs of recovery, particularly in first-tier cities, driven by favorable policies and seasonal effects, making January's performance crucial for the overall first quarter results [1][2][5]. Market Performance - From January 1 to January 2, 2026, Shenzhen's first "Good House Festival" attracted over 5,000 visitors, indicating a resurgence in market interest [2]. - New home transaction area in first-tier cities increased by 74% week-on-week and 5% year-on-year as of January 2, ending a 12-week decline [2]. - Specific cities saw significant increases: Beijing (13%), Shanghai (82%), Guangzhou (64%), and Shenzhen (263%) [2]. Price Trends - In 2025, the average price of new residential properties in 100 cities rose by 2.58%, with a notable increase in the fourth quarter [3]. - December 2025 saw a structural month-on-month price increase of 0.28%, driven by high-end properties entering the market [3]. Policy Developments - Recent policies aim to stabilize the real estate market, including easing purchase restrictions for non-local families and providing housing support for families with multiple children [4][5]. - The central government emphasized the need for a systematic approach to stabilize the real estate market, moving away from fragmented controls [10]. Market Outlook - Analysts expect a "small spring" in the real estate market in 2026, supported by recent policy releases and improved market sentiment [10][11]. - The focus for 2026 will be on stabilizing expectations and shortening adjustment periods, with January being a critical observation period for market performance [11][12].