淘宝闪购立下 Flag 争第一，美团也不让步

Core Viewpoint - Alibaba's Taobao Flash Sale is significantly increasing its investment, potentially reaching a total of 100 billion yuan, with the primary goal of market share growth to become the absolute leader in the market [1][2]. Group 1: Market Competition - The competition in the food delivery market is intensifying, with both Alibaba and Meituan aiming to capture a significant share of the market, particularly in the high-ticket order segment [2]. - As of December, the order share among Meituan, Taobao Flash Sale, and JD is approximately 5:4:1, with Meituan slightly increasing its share to 55% compared to Taobao Flash Sale's 45% [2][3]. Group 2: Financial Performance - Taobao Flash Sale is projected to incur losses exceeding 20 billion yuan in Q4, with estimates ranging from 22 billion to 25 billion yuan, while Meituan's losses are expected to be between 13 billion and 14 billion yuan [3]. - The total investment in Taobao Flash Sale for the year is expected to surpass 70 billion yuan, with projections indicating that continued market share maintenance could lead to additional losses of 5 billion to 10 billion yuan per quarter [3][4]. Group 3: Strategic Adjustments - Alibaba has adjusted its Customer Management Revenue (CMR) growth forecast for Q4 from an initial 10% to a revised estimate of 6%-7%, with some reports suggesting growth may be below 5% due to high base effects and macroeconomic slowdowns [4]. - The company is focusing on eliminating unprofitable long-term projects and exploring differentiated supply chains for its grocery and retail segments [4].