国泰海通｜批零社服：消费政策利好，文旅行业迎来消费回暖

Core Viewpoint - The release of the "Employee Cultural and Sports Consumption Policy" is expected to stimulate demand recovery in the cultural and tourism industry, presenting investment opportunities for related sectors [1]. Group 1: Policy Overview - The policy aims to expand employee cultural and sports consumption, unlocking potential spending power among employees [2]. - By 2030, a comprehensive employee cultural and sports activity system is expected to be established, featuring a range of impactful projects and improved service quality [2]. - The policy encourages up to four seasonal outings per year and increased funding for employee cultural activities [2]. Group 2: Investment Opportunities - Leading tourism companies are anticipated to benefit from policy support, with short-term gains expected from increased employee cultural consumption [1]. - The demand for cultural and tourism consumption is projected to be further released through measures like annual tickets and consumption vouchers [1]. - Key areas of focus include: 1. Continuously exceeding tourism data expectations and maintaining a positive outlook on travel chains 2. Companies with significantly improved competitive landscapes 3. Dividend stocks 4. AI integration 5. Undervalued stocks [1]. Group 3: Product and Service Development - The policy encourages collaboration between trade unions and cultural, tourism, film, and sports sectors to offer exclusive products and services for employees [3]. - Development of annual tourism tickets and distribution of cultural consumption vouchers are supported to enhance employee engagement in cultural activities [3].