多家车企密集降价促销！

Core Viewpoint - Multiple automakers are launching aggressive discount promotions to counter the impact of the new energy vehicle purchase tax adjustments set for 2026 [6] Group 1: Promotions and Discounts - Tesla China has introduced purchase incentives for the Model 3/Y/Y L, including a "7-year ultra-low interest" financing option with a minimum down payment of 79,900 yuan and monthly payments starting at 1,918 yuan [2] - GAC Group announced promotional activities for its self-owned brands, offering a maximum of 70,000 yuan in "government-enterprise subsidies" for models like GAC Trumpchi [2] - NIO's Firefly brand is providing benefits such as a 2,000 yuan purchase tax subsidy and rewards for repeat buyers [3] - Xiaomi is offering various promotions for its YU7 and SU7 Ultra models, including a 3-year interest-free option and a limited-time purchase benefit of 48,000 yuan [3] - BMW has initiated a broad price adjustment across 31 models, with the iX1 seeing a price drop from 299,900 yuan to 228,000 yuan, a reduction of 24% [3] - Volvo is promoting its new XC70 with a direct purchase tax subsidy of 14,000 yuan and additional purchase benefits [3] - Wuling Motors is providing full purchase tax subsidies for several new energy models, along with up to 8,000 yuan in trade-in subsidies and 5,000 yuan in limited-time financial interest subsidies [4] - Traditional automakers like Dongfeng, Chery, and FAW-Volkswagen are also rolling out new year discount promotions for select brands or models [5] Group 2: Market Outlook - The automotive industry anticipates that the increase in purchase tax for new energy vehicles will negatively impact sales, with predictions of a significant market decline in the first quarter of 2026 [6] - However, the early introduction of vehicle scrappage and trade-in subsidies has shifted industry sentiment to a more optimistic outlook, suggesting that the market may continue to grow in 2026 [7] - The China Automobile Dealers Association forecasts a strong start to January 2026, driven by pent-up demand from the end of 2025 and pre-holiday purchasing activity [7]