CES 2026，中国车来定义“AI+出行”丨品牌新事

Core Viewpoint - The article emphasizes that artificial intelligence (AI) is fundamentally reshaping the automotive industry, with Chinese automakers leading this transformation at the 2026 CES [4]. Group 1: AI's Impact on the Automotive Industry - AI is expected to influence the purchasing decisions of 40 to 50 million vehicles globally by 2030, with automakers that successfully implement AI at scale potentially increasing their sales by 20% [4]. - The transition from traditional automotive functions to AI-driven capabilities is likened to the shift from feature phones to smartphones, highlighting the need for vehicles to understand user states rather than just execute commands [9][10]. - Current AI applications in vehicles are often fragmented, lacking integration across systems like driving, cabin, and chassis, which leads to a disjointed user experience [11][12]. Group 2: Challenges in AI Integration - The automotive industry faces significant technical challenges, including the need for a cohesive ecosystem that integrates chips, software, cloud services, and mapping data [15]. - AI's evolution requires vast amounts of driving data and must be built on a foundation of safety [16]. - The gap between experimental AI technologies and their real-world application remains a major hurdle, compounded by the long development cycles of vehicles compared to the rapid pace of AI advancements [17]. Group 3: Geely's AI Strategy - Geely has made significant strides in AI integration, achieving a sales volume of 3.025 million vehicles in 2025, a 39% increase year-on-year, with 1.688 million being new energy vehicles, marking a 90% growth [21]. - The company introduced its "Full-Field AI 2.0" technology at CES 2026, which enhances the integration of AI across various vehicle domains, allowing for continuous evolution and improved decision-making capabilities [22][26]. - Geely's approach combines extensive R&D investment, a comprehensive AI ecosystem, and a large dataset from over 8.5 million assisted driving vehicles, which supports ongoing optimization of its AI systems [31]. Group 4: Competitive Landscape - The article notes that different global automakers are pursuing varied technological paths, with Chinese companies like Geely adopting a systematic approach that leverages a complete supply chain for rapid AI integration [35]. - The unique "Chinese speed" allows for quick iterations of AI algorithms and vehicle products, creating a feedback loop that enhances innovation and market responsiveness [35]. - As competition in the automotive industry shifts from isolated technological advancements to a comprehensive ecosystem approach, the advantages of Chinese automakers become increasingly apparent [36].