“i茅台”上新首日,2299元的精品茅台也秒空

Core Viewpoint - The article discusses the recent launch of premium Moutai products on the "i Moutai" platform, which have been quickly sold out, indicating strong demand and market dynamics for Moutai products [3][4]. Group 1: Product Launch and Sales - On January 9, "i Moutai" announced the availability of premium Moutai and kilogram Moutai, expanding its product offerings [3]. - The premium Moutai sold out on its first day of launch, with consumers able to purchase up to six bottles per day [4]. - The price of premium Moutai on "i Moutai" is set at 2299 yuan per bottle, aligning closely with market prices, which were around 2250 yuan per bottle on third-party platforms [5]. Group 2: Market Dynamics - The article highlights that the premium Moutai is a core product in the Moutai product line, referred to as the "waist" of the product hierarchy [5]. - The strategy of pricing products at market levels is aimed at ensuring authenticity for genuine buyers, while posing risks for ordinary speculators [5]. - The wholesale price of Moutai has dropped below 1499 yuan, raising questions about market conditions and consumer behavior [8].