草根木匠兄弟，借款1800元起家，逆袭成亿万富翁

Core Viewpoint - The article highlights the remarkable journey of a Chinese private enterprise, Jili Rigging, which has evolved from a small family workshop into a leading player in the global wire rope rigging market, contributing to significant national projects such as the Shenzhou spacecraft and the Hong Kong-Zhuhai-Macao Bridge [6][30]. Group 1: Company Background - Jili Rigging, founded by Yang Jianzhong and his brother, started with a modest investment of 2,000 yuan, including a loan of 1,800 yuan, to purchase a used machine for making rigging equipment [11][12]. - The company initially focused on producing rigging machines and later expanded its product line to include wire ropes, responding to market demand [15][16]. - By the 1990s, Jili Rigging had transitioned from a rural workshop to a formal enterprise, eventually becoming a publicly listed company in 2010, marking its status as "China's first rigging stock" [24][30]. Group 2: Market Expansion and Innovation - The company adopted innovative marketing strategies, such as allowing customers to use products for free before payment, which helped establish a strong customer base [19][20]. - Jili Rigging capitalized on the rapid economic development in Shanghai during the 1990s, setting up operations there and customizing products to meet local demands [22][23]. - The company became a key supplier for major aerospace projects, including the Shenzhou and Chang'e series, by developing specialized rigging solutions that met stringent requirements at a fraction of the cost of foreign competitors [23][24]. Group 3: Challenges and Resilience - Despite facing significant challenges, such as losses from investments in the solar industry, the company maintained a strong reputation by repaying investors fully, which helped secure future collaborations [26][28]. - Jili Rigging has continued to innovate, recently applying domestic high-vanadium closed cables in major projects like the National Speed Skating Oval for the 2022 Winter Olympics, breaking international monopolies [28][29]. - The company has diversified its revenue streams, with over 60% of its income now coming from emerging sectors such as wind power, nuclear energy, and aerospace [29].