半导体芯闻·2026-01-09 10:55Core Viewpoint - The article discusses the severe memory shortage affecting technology companies, particularly in the context of the CES trade show, highlighting the impact on product pricing and availability due to the shift in focus from DRAM to high-bandwidth memory for AI data centers [1][2][3]. Group 1: Memory Shortage Impact - The shortage of DRAM, essential for laptops and smartphones, is exacerbated by major manufacturers prioritizing high-bandwidth memory for AI applications, leading to significant price increases [2][3]. - Dell's COO Jeff Clarke stated that the current shortage is the worst he has seen, with demand far exceeding supply, and prices in the spot market have surged fivefold since September [3]. - Analysts predict that DRAM prices could rise by approximately 40% in Q4 2025, with potential increases of up to 60% in Q1 2026, indicating a prolonged shortage [3]. Group 2: Company Responses and Innovations - Phison Electronics has introduced aiDAPTIV, a product designed to enhance PC GPU memory bandwidth, allowing manufacturers to reduce DRAM capacity without sacrificing performance [5]. - Ventiva has developed a fanless cooling solution that frees up space in laptops for additional memory, addressing the physical limitations imposed by traditional cooling methods [6]. - Both companies aim to reduce reliance on cloud computing by enhancing AI capabilities on personal computers, which could shift demand dynamics in the memory market [7][8]. Group 3: Market Dynamics and Future Outlook - The article emphasizes the need for a coordinated effort among PC manufacturers, memory producers, and technology companies to address the memory crisis and avoid significant price hikes that could impact sales [8]. - There is a growing sentiment that if personal computers can meet the AI processing needs, the focus on data centers may need to shift, potentially leading to a reevaluation of memory production strategies [9].