国泰海通｜地产：规模收缩，价值聚焦——房地产行业土地市场2025年总结

Core Viewpoint - The 2025 land market is characterized by "quality improvement and quantity reduction," with a decline in both transaction area and amount, but an increase in floor prices, indicating a focus on investment in first- and second-tier cities [1][2]. Group 1: Supply and Transaction Data - In 2025, the total land supply area in sample cities nationwide is 117,242 million square meters, a year-on-year decrease of 16.9%, with first, second, and third/fourth-tier cities supplying 1,475/25,315/90,452 million square meters, respectively, down by -27.6%/-6.4%/-19.2% [2]. - The total land transaction area in sample cities is 98,663 million square meters, a year-on-year decline of 12.5%, with a transaction amount of 28,488 billion yuan, down 11.4%. The corresponding average transaction floor price is 2,887 yuan per square meter, an increase of 3.4% [2]. - The transaction areas for first, second, and third/fourth-tier cities are 1,388/22,133/75,142 million square meters, with year-on-year changes of -25.9%/-5.7%/-14.1%, and transaction amounts of 3,880/10,927/13,681 billion yuan, with year-on-year changes of -13.1%/-1.9%/-17.4% [2]. Group 2: Premium Rates and Market Dynamics - The average premium rate for land in sample cities is 5.3%, up 1.1 percentage points year-on-year, with first, second, and third/fourth-tier cities at 10.7%/6.2%/3.1%, showing increases of +3.8/+2.3/-0.6 percentage points [3]. - Major cities like Shanghai, Shenzhen, Hangzhou, and Chengdu have premium rates exceeding 10%, recorded at 15.3%/26.9%/25.4%/10.3% respectively [3]. - The land auction market saw a significant increase in premium rates at the beginning of the year due to various stimulating factors, but the rates have since declined as investment returned to rationality [3]. Group 3: Investment Strategies of Key Enterprises - In 2025, 12 real estate companies exceeded 10 billion yuan in land acquisition, with 11 being state-owned enterprises, including major players like China Overseas Land & Investment and Poly Developments [4]. - The land acquisition intensity for key enterprises has increased, with the overall acquisition intensity for the top 100 real estate companies rising by 70.6% year-on-year, reaching 0.29 [4]. - Among these, Binjiang Group has the highest land acquisition intensity at 81.9% [4].