整个社会都在喊没钱了，为什么这些公司反而年赚百亿？

Core Insights - The article emphasizes that despite the prevailing narrative of economic hardship, certain industries are thriving and generating substantial profits, particularly in Japan and China [3][4]. - It identifies eight key sectors that are capitalizing on changing consumer behaviors and preferences, suggesting that a low-desire society does not equate to a lack of opportunities [4][5]. Group 1: Key Industries - Second-Hand Economy: The second-hand luxury market in Japan, exemplified by companies like Daikokuya, has seen significant revenue growth. In China, platforms like Hongbulin and Panghu are experiencing similar success [6][7][8]. - Pet Economy: With a decline in birth rates, spending on pets has surged. Companies like Inaba in Japan and Guobao in China are benefiting from this trend, with various pet brands seeing continuous sales growth [12][13][14][15][16]. - Adult Care: The adult diaper market in Japan has surpassed $10 billion, indicating that aging populations can create substantial economic opportunities rather than being a burden [17][18][19]. - Health Food and Beverages: The rise in health consciousness has led to increased demand for products like sugar-free tea and functional beverages in both Japan and China, reflecting a broader trend in post-pandemic consumer behavior [21][22]. Group 2: Emerging Consumer Trends - Beauty Economy: Despite economic constraints, spending on beauty products like collagen supplements remains high, with brands like Weimei and U like achieving significant sales [23][24][25][26]. - Outdoor Recreation: Companies in the outdoor equipment sector, such as Snow Peak in Japan and various Chinese brands, are thriving as consumers seek outdoor experiences [29][30][31][32]. - Convenience Economy: The demand for convenience products, such as frozen foods and smart home appliances, is rising as younger generations prioritize time-saving solutions [39][40][42]. - Lazy Economy: The trend towards convenience is evident in the growth of products that save time, indicating that in a low-desire economy, time-saving may be more valuable than cost-saving [42][43][44].