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Core Viewpoint - The article discusses the rapid rise of AI marketing, particularly focusing on the transition from traditional SEO to GEO (Generative AI Optimization), which is reshaping the marketing landscape and the role of marketing companies in the digital space [1][4]. Group 1: Transition from SEO to GEO - Traditional SEO relies on keyword and link optimization to improve search rankings, while GEO shifts user behavior from "keyword search + click" to "AI inference providing direct answers" [1]. - The emergence of generative search as a new main entry point for information distribution is leading to a decline in traditional webpage traffic and exposure [1]. - Marketing companies are evolving from mere traffic executors to builders of "brand knowledge and standard answers" in the GEO model [1][4]. Group 2: Market Size and Growth - The traditional search market, primarily driven by advertising, is valued at $100 billion with a growth rate of 20% [1]. - The general search market is estimated at $200 billion, growing at a rate of 9.3% according to third-party statistics [1]. - The global search market for advertising purposes is valued at $252.5 billion, with an 11% growth rate [2]. Group 3: Changes in Marketing Dynamics - The shift to GEO is expected to lead to a significant transformation in marketing strategies, moving away from low-margin traffic buying to a focus on technology-driven marketing [4][6]. - Companies must adapt by translating product advantages into AI-understandable fields to effectively reach downstream users [5]. - The ranking of products may be reshaped under the new rules, where previously lower-ranked products could rise to prominence based on changes in data parameter weights [6].