开店112家，营收超10亿，“餐酒博物馆”要上市了

Core Viewpoint - COMMUNE is a composite restaurant and bar brand targeting Generation Z and new middle-class consumers, combining self-service drinks, a super bar, and dining areas, reflecting a shift in consumer preferences towards high-quality yet affordable dining experiences [6][11][38] Financial Performance - The company's revenue is projected to grow from RMB 8.45 billion in 2023 to RMB 10.74 billion in 2024, representing a year-on-year increase of 27.1%. For the first three quarters of 2025, revenue is expected to reach RMB 8.72 billion, showing a 14.2% year-on-year growth [13] - Adjusted net profit is expected to fluctuate, with RMB 73.4 million in 2023, declining to RMB 66.2 million in 2024, and rebounding to RMB 78.6 million in the first three quarters of 2025 [15] Profitability - COMMUNE maintains a gross margin above 65%, significantly higher than the average of 50%-70% in the restaurant industry, achieving 70.5% in 2023, slightly decreasing to 67.8% in 2024, and recovering to 68.7% in the first three quarters of 2025 [17] - The high gross margin is attributed to a product mix of high-margin alcoholic beverages and food offerings, with alcoholic drinks contributing approximately 45% of revenue, 85% of which are alcoholic beverages [20][24] Market Position and Strategy - The company has expanded its store count from 94 at the end of 2023 to 110 by the end of 2024, with plans to reach 112 stores across 40 cities by September 2025 [13][39] - In response to market changes, COMMUNE has adjusted its pricing strategy, leading to a temporary decline in same-store sales, particularly in first-tier cities, where sales dropped from RMB 2.11 billion in 2023 to RMB 2.09 billion in 2024 [32] Consumer Trends - There is a notable shift in consumer demand, with food sales beginning to surpass beverage sales, indicating a growing preference for high-quality dining experiences alongside social drinking [36][38] - The average customer spending is estimated to be between RMB 80 and 150, reflecting a balance between affordable dining and social experiences [38] Expansion Plans - The company plans to open 30-40 new stores in 2024, focusing on first and second-tier cities, with a long-term goal of adding 105-135 new stores over the next three years [39]