从“猎奇”到“信赖”：折叠屏手机用户发展洞察报告

Core Insights - The global foldable smartphone market is experiencing continuous growth, particularly in China, driven by technological advancements and an improved supply chain, leading to product diversification [1] - China has emerged as the main growth engine for the global foldable smartphone market, with Huawei maintaining a significant market share [1][18] - User willingness to purchase foldable smartphones is increasing, with higher expectations for product functionality and experience [1] - The transition from niche to mainstream market for foldable smartphones is anticipated, with sustained demand growth and a focus on hardware optimization and software ecosystem development [1] Market Overview - The global smartphone market has entered a phase of stock competition since 2017, with annual shipment volumes declining by approximately 2.52%, projected to reach 1.22 billion units by 2024 [2] - The flat smartphone market has become saturated, prompting manufacturers to innovate product forms to explore the high-end market [5] Competitive Landscape - The foldable smartphone industry chain includes upstream raw material supply, midstream design and manufacturing, and downstream sales [7] - Chinese foldable smartphone manufacturers, such as Huawei and Samsung, are leading the industry chain with strong technological capabilities [7][8] User Behavior and Preferences - The majority of foldable smartphone users are male and female, with a higher preference among first-tier and new first-tier city users [20] - Users with higher education levels, particularly those with a bachelor's degree or above, show a greater preference for foldable smartphones [20] - The price range for most users of foldable smartphones is between 5,000 to 9,000 yuan, with Huawei being the most used brand [22] Purchase Motivations - The key reason for purchasing foldable smartphones is the stronger sense of technology and futurism, accounting for 44.7% of responses [24] - Users have a substantial budget for purchasing foldable smartphones, with 28.4% willing to spend between 8,000 to 10,000 yuan [24] Brand Recognition and Image - Huawei leads in brand recognition across various dimensions, including high-end perception, business style, and innovation [26][28] - User satisfaction is highest for Huawei, followed by Xiaomi and Samsung, indicating strong user approval [30] Future Trends - Over 90% of consumers are considering purchasing a foldable smartphone for their next device, focusing on reliability, battery life, and hardware specifications [41] - The foldable smartphone market is transitioning from a niche to a mainstream product, with 95.5% of consumers willing to switch to a foldable device in the future [47]