Marssenger Kitchenware(SZ:300894) 新浪财经·2026-01-11 08:12Core Viewpoint - The recent advertisement by Mars Man Integrated Kitchen Appliances in Shanghai's Xujiahui subway station has sparked controversy due to its messaging that plays on consumer anxieties related to life milestones, promoting a kitchen package priced at ¥16,800 [2][6][7]. Company Overview - Mars Man Integrated Kitchen Appliances primarily focuses on integrated kitchen appliances and has been publicly listed since 2020 (stock code: 300894) [7]. - The company has established itself as a leader in the high-end integrated stove market, maintaining a market share of 12.5% in the integrated stove sector as of the first half of 2025 [12]. Financial Performance - For the first three quarters of 2025, the company reported a revenue of ¥577 million, a decline of 43.03% year-on-year, and a net loss of ¥218 million, representing a significant increase in losses of 1546.12% compared to the previous year [10][11]. - The company's total assets at the end of the reporting period were ¥2.18 billion, down 12.10% from the previous year, while the equity attributable to shareholders decreased by 15.39% [11]. Marketing and Advertising Expenditure - In 2024, the company's marketing expenses were approximately ¥108 million, with advertising costs around ¥59.6 million, showing a slight decrease from the previous year [12][13]. - Despite a net loss of ¥124 million in the first half of 2025, the marketing expenditure remained substantial at ¥48.57 million, with advertising costs at ¥44.62 million [13][15].