2年关店超400家，茉酸奶并购自救

Core Viewpoint - The acquisition of the emerging brand "Yogurt Can" by the leading brand "Mo Yogurt" is a strategic move aimed at resource integration and market share enhancement amidst a challenging operational environment for both companies [4][6][10]. Group 1: Acquisition Details - Mo Yogurt has completed the acquisition of Yogurt Can, with both brands maintaining independent operations at the consumer-facing level while integrating backend functions such as human resources, finance, and supply chain [4][6]. - The acquisition is seen as a response to the operational challenges faced by both brands, with Mo Yogurt closing over 400 stores in two years, reducing its store count by nearly 30% from its peak [4][10]. - Yogurt Can, launched in 2023, has also struggled to meet its ambitious expansion goals, falling short of its target of 1,000 stores [10][11]. Group 2: Market Context - The fresh yogurt market is experiencing increased competition and is transitioning from rapid expansion to consolidation, indicating a shift in the industry dynamics [4][12]. - The current market for fresh yogurt is not yet saturated, but the competition is intensifying, leading to a narrowing survival space for smaller brands [4][13]. - The acquisition reflects a broader trend in the fresh yogurt industry, where brands are facing operational challenges and are seeking strategic partnerships to enhance supply chain stability and market presence [15][17]. Group 3: Operational Challenges - Mo Yogurt has faced growth pressures and operational challenges, including food safety issues and management controversies, which have contributed to its store closures [10][11]. - Yogurt Can's rapid expansion has led to significant challenges in cost control and supply stability, with its business model facing scrutiny due to a lack of differentiation and increasing competition [11][12]. - The integration of the two brands will require careful management of cultural and operational differences, as well as a focus on maintaining food safety and service quality across all locations [17].