未来10年,最挣钱的凭什么一定是这群人?
创业家·2026-01-11 10:11

Core Insights - Amazon's report on global e-commerce trends highlights emerging consumer preferences and market opportunities driven by technology and emotional needs [1][2][39]. Group 1: AI Quality Space - Over 65% of consumers in Europe and the US are willing to spend more on smart home products, seeking emotional connections and comfort [4][6]. - The market for personalized customization, emotional interaction, and privacy is significant, focusing on how technology can meet human emotional needs [7]. Group 2: Sleep Economy - 37% of American adults reported a decline in sleep quality in 2023, indicating a growing market for sleep-related products and services [10][11]. - Consumers are willing to invest in sleep solutions, prioritizing health and quality of life [12]. Group 3: Happy Office - There is a rising expectation for workspaces that enhance comfort and productivity, with ergonomic furniture and technology becoming increasingly important [13][14]. Group 4: Subtle Technology - Consumers are seeking seamless technology integration into their lives, valuing high-quality, understated designs that enhance living standards without being intrusive [15]. Group 5: Pet Economy - The global pet industry is projected to grow by 45% over the next six years, with 55% of pet owners in Europe and Japan willing to spend more on pet health and wellness [16][17]. - Pets are increasingly viewed as family members, creating demand for health-focused pet products and services that foster emotional connections [19]. Group 6: Outdoor Cooking - The popularity of outdoor cooking and camping is rising, with consumers looking for professional-grade cooking equipment and social dining experiences [20][22]. Group 7: Mobile Treasure Chest - Vehicles are evolving into multifunctional spaces, serving as homes, entertainment areas, and offices, with a focus on comfort and efficiency [23][27]. Group 8: Generation Z Consumers - Generation Z, as digital natives, prioritize values-driven consumption, personalization, and unique experiences while being price-conscious [28][29]. Group 9: Fitness Pioneers - The health and fitness sector is increasingly focused on scientific, efficient, and personalized approaches, with a rise in smart wearable devices and tailored fitness solutions [31][34]. Group 10: E-sports Enthusiasts - Emerging markets are witnessing rapid growth in e-sports, with consumers seeking high-performance equipment and immersive experiences [35][37]. Conclusion - The report identifies three key drivers of these trends: accelerated technology, emotional shifts, and lifestyle changes, reflecting the complex needs of modern consumers [39][40].