老干妈，出山救子，又赚翻了

Core Viewpoint - The article discusses the resurgence of the well-known Chinese brand Lao Gan Ma, highlighting its recovery from a revenue decline and the importance of maintaining product quality and brand integrity in a competitive market [4][39]. Group 1: Company Overview - Lao Gan Ma, founded in 1996 in Guizhou, has been a staple in Chinese households for nearly 30 years and is now regaining its prominence [4]. - The company is projected to reach nearly 5.4 billion yuan in revenue by 2024, almost matching its historical peak from 2020 [4][39]. Group 2: Market Position - Lao Gan Ma holds approximately 20% of the Chinese chili sauce market, maintaining its position as the leading brand, while its closest competitors combine for a similar market share [5]. - The brand's success is attributed to its unique flavor profile, primarily derived from high-quality Guizhou chili peppers, which are considered the "soul" of its products [11][12]. Group 3: Management and Strategy - The founder, Tao Huabi, returned to the forefront of the company at the age of 72 to address quality issues after a management decision to substitute Guizhou peppers with cheaper alternatives led to a decline in product taste and brand reputation [13][39]. - The company has adopted a conservative approach, focusing on maintaining product quality over short-term profit, which has been crucial for its recovery [17][39]. Group 4: Consumer Connection - Lao Gan Ma's appeal lies in its ability to evoke nostalgia and familiarity among consumers, making it a reliable choice in their culinary experiences [39]. - The brand's strategy emphasizes the importance of consistent flavor and quality, which has helped it withstand market fluctuations and competition [39]. Group 5: International Expansion - Lao Gan Ma has successfully expanded its market presence to over 160 countries, with international revenue growth outpacing domestic averages, achieving a year-on-year increase of approximately 30% in 2023 [33][38]. - The brand's international strategy relies on its established reputation and high cost-performance ratio, making it competitive in foreign markets [35][38].