零跑Lafa5：外形好看吸引年轻人，大多是家庭增换购的第二台车

Market Overview - The market has seen a slight decrease in customer foot traffic, with about 7-8 groups visiting the store daily, and only 10% of them interested in the Lafa5 model. After the New Year holiday, foot traffic dropped by approximately one-third [2]. Sales Performance - The best-selling configuration is the 605 Pro, with a color combination of Wind Chaser Gray and Racing Gray accounting for 30% of sales. Currently, there are 13 units available in various colors, with a one-month wait time for orders. The 515 Plus configuration, priced at ¥92,800, has not received any orders due to perceived low value despite being a lower-priced option [3][5]. Financial Incentives - A cash discount of ¥5,000 is available for trade-ins, and an additional ¥3,000 for the Racing Gray interior option this month. A financing plan offers two years of interest-free payments [5][6]. Customer Demographics - Buyers of the Lafa5 are predominantly younger individuals, often purchasing it as a supplementary family vehicle. The appealing design is a significant factor in their decision-making [8][16]. Competitive Landscape - Customers often compare the Lafa5 with models such as Lynk & Co Z20, Xpeng MONA M03, and BYD Dolphin and Seal 06GT. Among these, BYD is the most frequently compared brand, with 40% of customers considering it [13][14]. Customer Feedback - Some customers appreciate the ambient lighting but have reported issues with reflections on the glass at night affecting visibility. Additionally, there are complaints about the simplicity of the engine compartment, which lacks a plastic cover [20][21]. Purchase Incentives - Existing car owners can receive a cash subsidy of ¥4,000 for trade-ins, with previous year-end promotions offering up to ¥15,000 in points. This month, the incentive is reduced to ¥5,000 in points [22].