年营收超10亿，高瓴投出「中国最大餐酒吧」

Core Viewpoint - COMMUNE is positioned as a hybrid dining and drinking establishment targeting Generation Z and the new middle class, combining a self-service drink area, a super bar, and dining spaces, reflecting a shift in consumer preferences towards social dining experiences [5][6][24]. Financial Performance - The company’s revenue is projected to grow from 845 million RMB in 2023 to 1.074 billion RMB in 2024, representing a year-on-year increase of 27.1% [11]. - By the first three quarters of 2025, revenue is expected to reach 872 million RMB, showing a 14.2% year-on-year growth [11]. - Adjusted net profit is forecasted to fluctuate, with 73.4 million RMB in 2023, declining to 66.2 million RMB in 2024, and rebounding to 78.6 million RMB in the first three quarters of 2025 [14]. Store Expansion and Operations - The number of COMMUNE stores is set to increase from 94 at the end of 2023 to 110 by the end of 2024, with a total of 112 stores across 40 cities by September 2025 [13]. - The average payback period for a store investment is approximately 17 months, with the break-even point around 3 months [26]. Profitability and Cost Structure - COMMUNE maintains a high gross margin of over 65%, with 2023 reaching 70.5%, which is significantly higher than the average for the restaurant industry [17]. - The company benefits from a product mix of high-margin alcoholic beverages and food, with alcoholic drinks contributing about 45% of revenue, 85% of which are alcoholic beverages [19]. Market Trends and Consumer Behavior - The restaurant industry in China saw a revenue increase to over 5 trillion RMB in 2023, but growth slowed to 5.3% in 2024 [28]. - There is a strategic shift in pricing to adapt to market conditions, leading to a temporary decline in same-store sales, particularly in first-tier cities [29]. - By 2024, food sales are expected to surpass beverage sales for the first time, indicating a shift in consumer preferences towards dining experiences [30]. Future Expansion Plans - The company plans to open 30-40 new stores in 2024, focusing on first and second-tier cities, with a long-term goal of adding 105-135 stores by 2028 [32].