全球电动车转型走到十字路口:中国、欧盟与美国路径分化
Counterpoint Research·2026-01-12 02:45

Core Viewpoint - The global electric vehicle (EV) market is entering a phase of significant differentiation, with China rapidly advancing while the EU and the US exhibit hesitance and policy adjustments that may slow their electric vehicle transitions [4][5][7]. Group 1: Electric Vehicle Market Dynamics - China's electric vehicle sales have surpassed 50% of total passenger car sales, indicating a shift from policy-driven to market-driven growth [4][7]. - The US electric vehicle market is experiencing a slowdown due to the potential rollback of federal EV purchase subsidies and weakened emissions regulations, leading manufacturers to refocus on hybrid and internal combustion engine (ICE) vehicles [5][11]. - The EU is recalibrating its electric vehicle strategy by relaxing the 2035 ban on ICE vehicles and introducing the M1E category for small electric cars, aiming to balance decarbonization goals with industry pressures [8][9][10]. Group 2: EU Policy Adjustments - The EU's new policy allows for a 90% reduction in CO2 emissions by 2035 instead of a complete ban, enabling the continued sale of hybrid and ICE vehicles under certain conditions [8][9]. - The introduction of the M1E category aims to promote affordable small electric vehicles, which could mirror the success seen in China's compact EV market [9][10]. - The EU's "super credit" system for M1E vehicles incentivizes local production and sales, potentially benefiting companies like BYD that are expanding in the EU market [10]. Group 3: Challenges for Global Automakers - The differentiation in regional policies forces automakers to adapt their strategies, impacting economies of scale and increasing overall costs [11]. - Companies like Ford and General Motors are facing significant financial challenges, with Ford reporting approximately $19.5 billion in EV-related losses and adjusting their strategies towards hybrids [11]. - The need for regional adaptability in strategy is becoming as crucial as global scale, influencing the competitive landscape of the electric vehicle market [11].