【独家专访】主理人裸辞大厂，用一家面包店证明 “慢生活才是人生正解”！

Core Viewpoint - The article highlights the unique approach of "Dough Ahead," a bakery in Shanghai, focusing on handmade quality and community engagement rather than mass marketing and trends [1][4][11]. Group 1: Founder Background - Jossie, the founder of "Dough Ahead," transitioned from a successful corporate career in brand management to pursue her passion for baking, driven by a desire for authenticity and personal fulfillment [4][6][8]. - Her previous roles included significant positions at % Arabica and other notable companies, where she experienced the pressures of corporate life, leading to her decision to open a bakery [6][8]. Group 2: Bakery Concept and Design - "Dough Ahead" is designed to create a relaxed atmosphere, featuring a "bread courtyard" style that emphasizes comfort and a sense of community [10][15]. - The bakery avoids the "viral" marketing tactics common in the industry, aiming instead to be a daily staple for local residents and office workers [14][26]. Group 3: Product Philosophy - The bakery offers a limited selection of around 20 SKUs, focusing on handmade products that require extensive preparation, such as the black sesame croissant and sweet potato snail roll [16][18][23]. - Jossie emphasizes the importance of quality over quantity, stating that the bakery's unique offerings are inspired by local flavors and traditional recipes, distinguishing it from mass-produced competitors [23][25]. Group 4: Community Engagement - "Dough Ahead" fosters a warm, friendly environment where staff interact with customers like friends, enhancing customer loyalty and repeat visits [27][29]. - The bakery's approach to customer relationships is based on genuine interactions rather than complex marketing strategies, leading to a high rate of customer retention [31][32]. Group 5: Future Aspirations - Jossie aims to balance the handmade quality of her products with the need for operational efficiency, exploring ways to increase SKU offerings while maintaining high standards [25][26]. - The bakery seeks to incorporate local ingredients and contribute to the community, positioning itself as a comforting presence in the fast-paced urban environment of Shanghai [34].