Group 1 - The core point of the article is that the prices for various Moutai products, including 43-degree Feitian Moutai, Moutai 1935, and others, are set to decrease, affecting both the payment price and retail price [1][3][5] - The payment price for 43-degree Feitian Moutai will be reduced to 739 yuan per bottle, with a planned price of 798 yuan for 2025 and a non-planned price of 989 yuan [1] - Moutai 1935's payment price is expected to drop from 798 yuan to 668 yuan per bottle, with a current retail price of 738 yuan [3] - The payment price for boutique Moutai will decrease from 2969 yuan to 1859 yuan, while Moutai 15-year will drop from 5399 yuan to 3409 yuan [5] Group 2 - Despite the price reductions, 43-degree Feitian Moutai is expected to maintain a gross profit margin of approximately 10% based on the latest retail price [1] - Moutai 1935 is also projected to retain a gross profit margin close to 10% after the price adjustment [3] - Boutique Moutai and Moutai 15-year are anticipated to have a gross profit margin of nearly 20% following the price changes [5] - The overall sales scale of 43-degree Feitian Moutai and other premium products represents a small proportion of Kweichow Moutai's total revenue [2][6]
多款茅台酒降价