国泰海通｜化妆品：GEO兴起，代运营商有望受益

Core Viewpoint - The rise of GEO (Generated Engine Optimization) is expected to transform marketing paradigms, with e-commerce operation companies poised to leverage their understanding of platforms and content marketing to capture new brand marketing demands as AI tools become more prevalent [1][2]. Group 1: Market Trends - The Chinese GEO market is rapidly growing, with a projected year-on-year increase of 215% by Q2 2025, and over 78% of enterprise decision-makers prioritizing AI search optimization in their digital transformation strategies [3]. - According to Gartner, traditional search engine traffic is expected to decline by 25% by 2026, as AI chatbots and other virtual AI optimization methods gain market share in search marketing [3]. Group 2: Business Implications - Businesses utilizing GEO have seen a 2.8 times increase in customer acquisition conversion rates compared to traditional search engines, with user decision cycles shortened by 40% [3]. - The shift in marketing models is compelling brands to adapt their marketing strategies, particularly as many small and medium-sized brands lack the technical capabilities required for GEO [4]. Group 3: Opportunities for E-commerce Operation Companies - E-commerce operation companies, due to their close collaboration with platforms and deep understanding of consumer insights and brand strategies, are well-positioned to quickly establish GEO content generation capabilities [4]. - These companies are expected to capture a portion of brand marketing budgets during the initial stages of GEO development, facilitating precise targeting in the AI era [4].